If you are asking “Do I need a website for my business?” and I can make it easy for you, yes. Internet becomes part of our life since years ago and most of us relied on it. Whether you own a local mom and pa store, or a multi-million corporation, lawyers, doctors, manufacturers, retailers or even for your personal use. A website is just a way to communicate with your customers. In today’s digital world, website is not an option for your business. It is something that you “must” have in order to bring your business to the next level.
Understanding your business and planning ahead before creating your website.
This is probably one of the main factors that you need to define before creating a website. Whether you are setting up a simple website for your personal or a detail and complex e-commerce website for your business, you need to be clearly understand the purpose of creating it.
Effective web design can help your business
None of us want to visit a site that is boring, plain, bunch of words showing on the page and so. We need something that is creative, fresh and something that is unique and custom made that fit your business. Research showing most users will leave a site within the first 7 seconds, which means as a site owner, you have 7 seconds to show your audience how amazing your site is and tell them what you are offering.
This is one thing that we have been repeating over and over again to our clients – Custom Design. There is nothing better than showing your audience a unique and creative custom website in front of their eye. There are hundreds and hundreds of websites selling or offering similar products to the world, why one needs to get it from you but not your competitors? One thing that makes you so special than the others is a custom design.
A piece of image can speak a thousand words. A good logo design gives people an unforgettable memory. Some famous world known logo such as Apple, IBM, BMW, Mercedes, Nike etc. even 5 years old kid can recognized them.
This is how you branding your website. Online marketing such as search engine optimization, email marketing are both very popular advertising methods. An effective search engine optimization (SEO) campaign can help generate unbelievable traffic to your site. So try to incorporate different methods for your online marketing promotion to get the best out of it.
Choosing a good domain name is painful and in most cases, the name that you are looking for is already been taken. However, this is not the end of the world. Think of something creative and I am pretty sure you can find one that you will like it.
The last thing is the hosting. A lot of site owners didn’t realize how important a good hosting company can offer you. Every time when the server was down, you are looking your customers leaving you to your competitors. At the same time, it is also bad to your ranking in search engines since this is one of the factors to rank well.
Creating a website and marketing it successful is not as simple as people may think. It requires skills and time. In order to make it success, you cannot just built it and forget it. You need to keep working on it and treat it as one of your “must-do” daily job. The harder you work on your site and the more time that you invest into it, the better the result you can expect to get.
About Enest Studio
Based in Pasadena, California. Enest Studio is a web design and online marketing company specialized in website design, logo design, branding, and internet promotion such as search engine optimization and email marketing. If you have any questions regarding web design and/or online marketing, feel free to contact us at 626.470.7012. We will be more than happy to assist you.