Move On To The CLOUD

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This is a guest post from Chace Monteith

The news is in the air, about everything turning to ‘Cloud’ in the near future. What is CLOUD?? The use of a central pooled server, where the user will be allocated a quota for its use, eliminating the need for the individual servers inside the Organizations. The sharing will be seamless, and the maintenance will be required for ‘one’ server against multiple running across the globe serving the same need at multiple costs.

Cloud
Image: flickr.com



Here are a few points mentioned about the Cloud applications, that a designer should consider when there is a huge data to be dealt with:

1. DropBox:
It provides an easy backup solution for the massive raw files. These files, either to be backed up for future purposes, or to be sent over on the wire, need extensive memory. Dropbox assigns free 2GB memory space to every user, that can be increased by purchasing more at discounted rates.

Other than Dropbox, Google Drive and Skydrive are also good options for cloud storage.

2. Codeanywhere:
It is a browser based tool, that helps the designer to work on any device, be it a tablet, a mobile, a laptop or anything. The coding can be done using HTML, Javascripts, XML, PHP and CSS. There are all the provisions of a good desktop editor. So, basically a code editor in a browser with an integrated ftp client., that supports all popular web formats.

Codeanywhere integrates very easily with Dropbox for easy sharing and back up. So, with Dropbox application installed, Codeanywhere is a wise choice.

3. Adobe Creative Cloud:
Along with the Adobe benefits, there are Cloud prospects with Creative Cloud, that helps in online storage, Business Catalyst hosting and Typekit fonts, available to the subscribers irrespective of the location. It provides an economic alternate to the small businesses, in terms of temporary help, as the subscription can be taken for a small period of time, rather than purchasing a new license altogether.

Besides that, they have new, more connected tools every day. The fonts, files and projects are always in sync. And there is an expected Creative Community on Creative Cloud coming June 2013.

4. Typetester:
It is a browser based application, allowing the designer to compare various fonts, and help him convert his dull site to an attention capturing one. It makes it possible for a remote user to test the font for the environment, that needs to be tested. In simple words, a website that can allow web designer to preview how different font families will look like at different sizes, weights and styles.

5. Pixlr:
It is a browser based application, compatible with both iOS and Android platforms. All the basic photo editing functions like cropping, magnifying, painting, drawing as well as unique effects addition is possible with Pixlr. In brief,

Pixlr = Photoshop + Instagram + Hipstamatic

Intended for the beginners, Pixlr is a cloud-based set of image tools and utilities, including a number of photo editors, a screen grabber browser extension, and a photo sharing service.

6. GitHub:
It is a web-based hosting service for the software development projects. As of May review statistics, GitHub was the most popular open source code repository. It is the application to be used, while collaborating many sites. GitHub makes it particularly simple, when it comes to back-end coding. It is as easy as uploading icon sets, frameworks and CSS resets, and sharing that with the other collaborators. It is more suitably defined by its logo, that reads, “Build software better, together…”. There can be no better definition to this application.

7. GridFox:
Available as a free add-on for FireFox, GridFox simply takes a grid and lays it over any given website. The designer can later modify the grid. It provides for many screens in mind, and helps in an elaborate creativity while designing the web-page. All the designs are saved on the cloud, so are accessible by anyone, from anywhere.

Yahoo Acquires Tumblr with 1.1 Billion Cash

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Today, Yahoo! Inc., the multinational internet corporation and Tumblr, one of the most fast growing social media network announced that they reached an agreement for Yahoo! to acquire Tumblr.

The total amount for this acquisition is approximate 1.1 billion which all pay in cash. Per some of the odd press release that we read today, Yahoo! promised they will not “screw up” the microblogging service. Sounds strange huh? See the words,

“Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators”.

In case you are not familiar with Tumblr, a sky rocking social media network. Here is a little story about it, like thousands microblogging and social networking website in the world, Tumblr founded and operated by a young entrepreneur, David Karp in 2007. According to recent research, Trumblr has more than 300 million monthly visits, 120,000 daily signups, with 900 posts seen per second and 24 billion total minutes spent on the site each month. With this decent numbers of traffic, Yahoo is expecting a 50% grow in audience to more than a billion monthly visits.

Marissa Mayer, CEO of Yahoo! made her post on twitter at 5:12am on May 20, 2013

Yahoo acquire Tumblr

and David Karp, CEO of Tumblr also made an announced on his blog about this acquisition.

“Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing”

We found quite a number of people showing their disappointment about this acquisition from different social media platform but hopefully this acquisition can bring both parties positive and unique opportunities. Until that moment, stay tune!

Feel free to share your opinion about this acquisition in the comments.

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Treat Your Programmer Well

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If you are running a software development or related company. Programmer is the heart of your business. Without them, your business broke, period. I will say programmer is probably one of the hardest creative to serve in this world because the way that they work is so different than the rest of the norm. In their world, coding is their life and you don’t want them to involve in any of the business development or making so call business decisions because they don’t care!

The ideal company that a programmer should work for is a company that founded by programmers, and most of the upper management are former programmers as well. If a software company that is managed by pure business people only, I bet that they will drive most of the programmers who work for them crazy.

Programmers are beauty
All programmers are unique, they have their own style, attitude, and ways to talk but you don’t want to treat them like second-class citizens and they are not. You just need to give them their own spot, the freedom instead of calling them to business meeting, or generating tons of useless reports for the management etc to make their so-call business decisions.

Don’t waste their time
Sounds like they are the king huh? Seriously, they are. You don’t want to waste their time doing something that is not development related. Programmers want to spend their day programming. If you don’t give them the chance, they will quit and find another job that can actually program.

Inviting programmers to any business meeting is another way to waste their time. What are you expecting to get from a programmer after hours and hours of meeting. Are they going to give you a business decisions?

Don’t ignore their opinion
Unlike a sales person, programmers don’t talk whole day along (some programmers that I have been deal with don’t even say a word day, it’s not wired, it just the way they are.), whenever they open their month, there must be something important. So now, You, as a manager should listen and ask their opinion as well. Only that few minutes conversation may save you thousands of bucks.

Don’t blame them
We all humans and we all make mistakes. No one person is perfect and so does a programmer. Find the issues, bring them out, solve them and make sure everything goes right, that is enough.

Don’t try to tell a programmer what to do?
You spent a big chunk of money to hire a programmer is actually paying for their specialties. So never ever try to tell a programmer what to do with your limited technical knowledge unless you are an expert on the subject.

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Send Money With Gmail

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A great news to all Google fan, from now on, you can send money through Gmail. Google Wallet is now integrated into Gmail and you can send money to friends, family directly by from your email account. If you don’t have a Gmail account, you are still able to use this great feature by linking your bank account to the Google Wallet and send money directly from your bank account and it is free. A flat rate 2.9% or minimum $0.30 fee will be charged per transaction by using a credit or debit card. Receiving money is totally free regardless of what funding sources that the senders choose.

To send money, simply log in to your Gmail account, and you will see a dollar sign icon, click to attach money to your message, enter the amount and hit send, the money fly! Before you can use Gmail to send money, you need to create an account with Google Wallet in order to send and receive money.

Although there are many other ways to send and receive money online, this new Google feature does give us another option. Feel free to leave us comments if you have already try out this new Google feature. :)

Send Money With Gmail

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Enest Studio – Web Design & Internet Marketing

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Creating a website isn’t difficult, and a lot of people can do it themselves. But creating a website that will capture your clients attention, is what we do best.

If you also want to have your own website or want to know more about internet marketing, call us today @ 626.470.7012

Does Your Web Content Make Readers Angry?

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Content marketing is the most important part of internet marketing. After all, if you can’t communicate properly with your audience, all of the Tweets, well-placed ads, and joint ventures in the world don’t matter!

Unfortunately, though, content marketing can be tough to master. Even the best-intentioned writers can do things that make their readers angry.

Are you one of them?

Not sure? Then read on! There are 5 things you may be doing that are leaving your readers fuming:

1. Leaving unanswered questions
As a content marketer, your job is to teach your readers something new. After all, if you’re a bonafide expert on the topic, people will be more likely to do business with you! But if people get to the end of your article, blog post, or newsletter and don’t have a clear-cut solution to their problem, you haven’t done your job! (And, your readers will probably also view your content as a waste of their time… Talk about failure!)
If you want to make sure that you answer all of the questions your readers have, make sure your web content addresses the 5 W’s and 1 H — who, what, where, when, why, and how. That way, your readers will get all of the facts they need to move forward!

2. Publishing a headline that doesn’t deliver
People’s time is limited. In fact, web searchers are notorious for scanning a list of headlines (or email subject lines) to see which one grabs their attention first. That’s why coming up with a killer headline is so important.
However, your attention-grabbing responsibilities don’t end there.

You’ve also got to make sure that your web content lives up to its headline from start to finish. If you pose a question in the headline, make sure the body of your content answers it — and soon. Or, if your headline promises certain tips, format them in a bulletpoint list so that they’re easy for readers to find.

3. Writing without passion
If you’re not interested in the subject of your web content, you can’t expect your readers to be! Even if all of the facts are there, readers can tell when writers aren’t very passionate about what they’re saying. And, in most cases, if you don’t find your subject matter all that interesting, the finished product will be completely boring. (Not exactly the way to convince people to visit your website or sign up for your email list, is it?!)

4. Stating the obvious
Remember, your goal is to have your readers learn something new. If you simply state a bunch of obvious facts or talk about things that have already been discussed to death, people will hit the “back” button in droves.
So, how do you cover the important developments in your niche without writing about the same ol’ stuff that everyone else is?

- Dig deeper into those developments. For example, instead of writing that now is a good time to buy a house, list all of the detailed reasons WHY it’s a good time to buy a house.

- Find a new angle. For example, if everyone is talking about the latest Google algorithm update, talk about how it affects small business owners — you know, the ones who don’t have an entire team to make changes to their websites.

5. Writing web content that’s too long (or too short)
Lots of online marketers stick to a “magic” word length. If you’re one of those people who thinks EVERY piece of web content has to be 650 words, you’re chasing a fantasy that doesn’t exist!

The truth is, every topic is different. One may only be worthy of a 300 word blog post, while another may warrant a 1,000 word detailed explanation. But if you’re busy trying to stretch those 300 words to 650, or trying to trim those 1,000 words down to 650, you’re either stuck droning on and on or selling your readers short!

Want web content that readers will love — instead of hate? Then turn your content writing efforts over to Nicole Beckett and the team at Premier Content Source!