Social Media has become an absolute revolution in how we communicate online over the past decade. Consumers can keep up to date with their favorite brands, products and services, keep in contact with their friends and family, and seamlessly integrate their online and offline lives with the likes of ‘Checking In’ and location based marketing and communication.
Many companies are expanding their social media marketing campaigns, and really going all-out. However… a normal company will tweet here and there, and post sporadically to their Facebook page in a thinly-veiled attempt to gather business. A company truly using social media will successfully market, and raise brand awareness to a level that in the past SMEs could only dream off.
Below are some sure fire tips and tricks to help increase your online marketing strategy to really drive your message home.
Do some market research… and then do it again.
There is a lot of data out there. From usage and location statistics, to what users do when they visit your site by clicking on a link on social media… you can learn a lot from understanding your audiences. Take the time to learn about what your target market are doing, both on social media and elsewhere. Understand their needs and buying patterns, and adjust your strategy to suit them.
Take trending topics to the next level
It’s also worth reading up when something interesting is trending or occurring related to your market. Keep an eye on what people are saying regarding this trend, and touch base with the people of interest. Social Media isn’t just about communicating… it can be used to really find out what’s going on in your market. By monitoring interesting trends and keeping a steady eye on the news, a business can really integrate current events into their social media campaigns for maximum impact. Has a piece of legislation just been announced that could impact on your business? Make sure that everybody knows about it.
Engage with social media management apps
Get it right, and social media marketing might not cost you much, if anything, at all. Social media is, in the majority of cases, free to use. To compliment, there is also a very wide range of free tools available to manage your social media campaigns such as Hootsuite, Mention and Google Analytics keep up-to-date as to what’s going on, and even assist in targeting interesting users and touching base with them.
Taking advantage of trends comes with benefits, but if you can ‘lead the pack,’ you’ll stick out in consumer’s minds even more. Take ‘Silk Tide,’ a company who, when the European Union announced their intention to bring in the Cookie Privacy Directive, led the campaign against the initiative. Again, if a trend pops up that relates to your business, make sure your voice is heard amongst all the usual ‘rabble’ that goes on.
In a nutshell, there’s an almost infinite number of ways to use social media to your advantage. Experiment with it, find out what works and what doesn’t, and remember… social media constantly evolves, so how the methods in which you use it should too!