Is there anything sadder than a store posting a “Going out of business sale?” This is a sign that the owner of that business missed the mark when it came to targeting their customers. Whether you have a traditional brick and mortar establishment or are selling products/services exclusively online the goal is always to expand your customer base.
It sounds simple enough: The main goal of a retailer is to get the tills – virtual or otherwise – ringing; cash exchanging hands, goods being taken away to a loving new home; converting browsers into buyers.
Studies have shown that approximately 80% of customers are willing to continue doing business with you if you can successfully resolve their problem the first time.
In a world focused on search engine optimization (SEO), current hot topics include search result ranks, social mentions and content marketing. However, customer service remains a top priority and key element to running a successful business.