I believe I post an article a while back ago regarding the Google sitelink but just a quick recall today. What is sitelink? Here is the definition from Google,
“Google sitelinks meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.”
And according to Google, at this moment, sitelinks are automated but there are best practices that you can follow, which in other words, to increase the chances of having Google pick up the sitelink from your site. There are several benefits of having a full pack of sitelink.
Grab more attention
The more sitelink your site has with Google means the more spaces your site will occupy on the search result page, this also makes your site looks like a big brand (in case yours is not ;)) and easy to grab people’s attention as well.
Your site seems more important than others
As a user making thousands of searches every day, we have no time to review every single site, the more sitelink that we see it showing up make us feel the site more trustworthy.
Whether you are smart enough to make the Google pick up the most important pages of your site on the sitelink or you were just lucky to have that happen. I am pretty sure the clicks that you are going to get will definitely higher than those don’t have sitelink.
Having sitelink won’t make your site skyrocket but having something that other people don’t, that makes you standout, agree?