Blogging can be a very powerful tool in online marketing program. A blog is just simple software that provides a platform for people to create and post content and it is very easy to setup but how to incorporate and help your online marketing process and is another story. In this article, we are going to show you how to turn your simple blog into a turbo charge marketing weapon.
What is the purpose of blogging?
Here are some common questions that most people will ask are, “What are the SEO advantages of blogging?”, “How and Why a simple blog support a SEO marketing campaign?” or “Why we need a blog for our business?” etc.
If you own a blog and publish quality content on a regular basis, that really help promoting your websites a lot. One of the good things about blogging is to help publishing and promoting side. Your business and website is already setup but how people know it, so you need to some publishing work and letting people your exist. With a proper blog setup, having informative and quality content adding into it regularly help improving a website’s popularity.
By publishing new and quality content into your blog regularly can help adding value to your website, keeping your readers to come back frequently and the best of all is to showing search engines your website is active and produce fresh content in regular basis. By having quality content, it also help to acquire incoming backlinks from other websites which also help improve the ranking in various search engines.
Which blog software should I use?
There are many types of blogging software that you can find in the market but the most popular three are joomla, drupal and wordpress. Take a look of the following chart and see the market share about the top 1 million most visited websites that are run on a content management system (CMS). (Information is according to W3Techs.) They all are very popular and user-friendly blogging software, so choosing which one is depends on one’s preference.
There are many benefits of using CMS blogging software, and one of those is the ping function or called the update services according to wordpress codex. It is a very useful function that is used to let other people knowing when you made an update on your blog. Every time you have a new content adding to your blog, the ping service will notify other blogs and the search engines. In other words, keeping other site owners and the search engines update with your content which is a good factor to improve your site’s ranking in the future.
In summary, there are thousands of reasons and benefits that you should have a blog for your website. At any time, if you have any questions about setting up a blog, feel free to contact us at 626.470.7012 or simply fill out our online and we will get back to you as soon as possible and let us help to start the online marketing program and bring your business to the next level.