You need to encourage people to visit your site such as adding more content, funny stuff, or things that people like to read. Image posting is one of the ways that can easily get people’s attention and also make your site more searchable when people search by images. Try to incorporate different things to feed your readers. Your goal is to make them come back constantly. Email newsletter is another way that you can keep them update in case they forget you. Send out holiday promotion, company events reminder or anything that you think it’s worth to letting your customers know. Be open mind and take advices from people. There are no right or wrong or a standard way that can bring one’s to success. You got to figure out the way that fit for you and your business. Good Luck!