With the passage of time, it is eminently clear that a variety of things have been invented for human’s convenience and comfort. They have made our life easy. Some fields like Information Technology and E-commerce have expanded their ambit to a large extend in a very fast pace. At present, there is no field, which is remained untouched from its influence. IT is a remarkably lucrative field to earn maximum profits and increase ROI with e-commerce. These days, it has become a need of every businessmen, women or even students for every day, but it depends on the distinct things.
The classic AIDA pyramid or funnel is a benchmark tool for most of the offline marketers who religiously exploit its four layered concept. Actually, this funnel has a fifth layer which is generally ignored. The fifth layer is called “Retention”.