While traditional media, and the marketing it supports, isn’t as vital as online advertising and digital media, it isn’t going anywhere. The only way the internet really changed the media game was by adding another platform and making a comprehensive ad campaign more vital than ever.
The original Penguin update by Google caused a lot controversy among Internet marketers in April 2012. The purpose of the update was to reduce spam blogs and sites that manipulated the search engines using a number of tactics, primarily through the manipulation of keywords. Unfortunately, innocent bloggers and webmasters took a hit, too.