The classic AIDA pyramid or funnel is a benchmark tool for most of the offline marketers who religiously exploit its four layered concept. Actually, this funnel has a fifth layer which is generally ignored. The fifth layer is called “Retention”.
A marketer’s job does not finish when he or she rolls out a new project. In fact, it is just the beginning as many business owners must alter their approach often; otherwise, it will become dull, and the company will not get as many new clients.