Pinterest is one of the most rapidly growing social media sites, and when used correctly it can help you build your brand and business. The internet is becoming increasingly image driven, and Pinterest has capitalized on this in a big way. It gives you a platform to share compelling images to a large audience. Let’s look at some of the best ways to use Pinterest to promote your business.
Optimizing Your Pinterest Profile
With Pinterest or any social site, your first task is to make your profile as interesting as possible. When people click on your profile, you want them to be able to identify you and your business easily.
While you may be tempted to use a logo rather than a personal photo for your Pinterest profile, you should give this some serious thought. A logo may be appropriate for a huge corporation, but if you are a small or medium sized business trying to connect with your audience, a more personal touch is preferable.
You should also be sure to fill out the profile description thoroughly, using as many keywords as possible. This will make it easier for people to find your profile. You can also link your Pinterest profile to your Facebook page and Twitter accounts. Using these 3 social sites together will allow you to increase your following on all of them.
Once you’ve optimized your profile, it’s time to create some compelling boards. This is where you will be pinning your images. You can have as many boards as you want with your Pinterest account, which is a major advantage. This means you can create a separate board for different types of products or services.
If you have a very specific niche, you may not need more than one board. On the other hand, if you sell a variety of products, it can be beneficial to create multiple boards to appeal to different sectors of your audience. When creating boards, make sure you use titles that are both interesting and relevant to your topic. This will make your boards more visible to the search engines and to people who are likely to be interested in your business.
Pins and Images
Your pins are what make your Pinterest boards unique. You can publish both your own content and relevant items you find elsewhere. It’s best to have a mixture of the two. Remember that you have to keep your pins interesting and captivating if you want them to get attention. If you simply selling stuff, no one is going to re-pin your content.
It’s best to focus on providing relevant, funny, educational or fascinating images rather than on trying to use your pins as direct marketing tools. If people like what you are pinning, they will be motivated to click on your links and check out your business site.
You can use a variety of images, such as photos, illustrations, slides and infographics. Try to make all of your graphics count. Photos should be high quality. Keep in mind that flash photos cannot be pinned, so you should stay away from Flash if you want to use your photos on Pinterest.
When using your own images, you should watermark them for protection. You can use tools such as iwatermark or picmonkey to do this. When using images from other sources, be sure to credit them properly.
When writing descriptions for your pins, be sure to use relevant keywords. You can also use hashtags that describe the general topic of your pin. You can also add your website URL in the pin description to get traffic to your own site.
Getting More Traffic From Pinterest
Pinterest has become an important resource for getting more traffic and customers. Be sure to have a Pinterest button on your website so people can pin your content. Your own Pinterest boards can also help you get traffic to your website and other social media pages.
What’s great about Pinterest is that once you publish boards and pins, they will stay there and continue to generate traffic. This way, your efforts can yield more and more results as you create more pins.