Online MarketingMaybe it’s me, but Google seems to love ruining your rankings more than helping you succeed. You already have a lot on your plate if you’re concerned about your SEO. You need to build backlinks, ensure that your page, URL, title and so on are properly optimized, keep up with the new changes, make sure that you don’t use keywords too often and manage content creation, just to name a few things. Now, you also need to worry about your Web host.

Yes, your Web host affects a few factors both directly and indirectly that can hurt your rankings. I’ll show you exactly why cheap hosts are taking more money than they are saving.

Indirect Problems
A bad host is going to ensure that your website loads very slowly and that your downtime is ridiculously high when compared to good hosts. You have to remember that people judge your website based on many things. While readers might love your content and design, they’ll remember how long it took to load the page or how they had to keep reloading until your website finally started working again.

Except for rare instances, these problems will effectively make your website a traffic repellant. Your visitors won’t recommend your website, which means fewer backlinks and less marketing. This ensures that your organic SEO will go down the drain and you won’t be able to rise through the ranks unless you build all of your own links, which probably wouldn’t help anyway because your visitors won’t like your website when they land on it.

Direct Problems
Yes, Google has found YET ANOTHER way to penalize your website, and it deals with slow loading times and downtime. Google’s spiders are constantly crawling through websites and judging them coldly and mercilessly to see if they are good enough to be on top.

While most webmasters are concerned with about a dozen or two factors, the truth is that Google’s algorithm is made to balance over 200 factors to see which website deserves to be on top. No one except for Google knows all of these factors, but two of them that you have to worry about are directly controlled by your host.

A website that loads very slowly won’t do well in the search engines. This all deals with the user experience, which is a term that Google has been romantically involved with since Panda, and their relationship is only growing stronger. Simply put, Google is obsessed with the user experience. If something, anything, takes away from that experience, then you’ll find yourself at the bottom of page 10 without a single visitor.

As stated above, people don’t like websites that load slowly. So, what do you think Google will do to your website? The same goes for a website with excessive downtime. Some people have had such bad downtime issues that their website was deindexed because Google thought that it wasn’t active.

That’s sure a great way to get more visitors. If you want to improve your organic listings (or at least ensure that they don’t drop any further), then you need to choose a good host that will treat your website with respect. Just make sure that the host is using good servers and providing you with enough bandwidth so that you don’t have these issues.

IP Block
This is admittedly a rare problem, but it’s the worst one that you can imagine. We all know that scammers are around and they are constantly building websites. Usually these websites are around for a few weeks or months, they collect traffic and money and then they are blacklisted and everything starts over.

However, you might be guilty by association without knowing it. Let’s say that a host (usually a very, very cheap one) is rife with scammers. The entire server, save for a handful of websites, is full of bad websites that have just been blacklisted.

Your website might receive the same blacklist status. This is so much worse than be deindexed. Being deindexed just means that you’ll have to create a few links and “wake up” your website to get it back on Google. Being blacklisted is a death sentence because your website will NEVER show up on Google, regardless of what you do.
If this happens, then it’s best to just start over unless you can secure a large amount of traffic without Google.

Conclusion
Google sometimes seems obsessed with killing your online business, but you can be one step ahead of them by using the right Web host. While this might just help with two of the 200 factors, that might be all you need to thrive and succeed in the search engines. Just be sure to choose a good host with fast loading times and 99%+ uptime and you’ll be fine.

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