What is Search Engine Optimization?
Search Engine Optimization or most of the time refer to as SEO is a technique that can bring in more traffic or to increase the amount of visitors to a website by obtaining a high-ranking based on keywords or phrases in various search engines. In general, the higher the ranking of a website you can rank for, the more the traffic or visitors you can expect. SEO helps to ensure a website is accessible and to improve the chances of a website found by the search engines. In most of the time, online marketing company is the one to provide SEO services, there are many rules and optimizing methods within SEO and different SEO company may have different optimization approach and plans.
How does it work?
SEO can simply be divided into two sections, on-site and off-site optimization. On-site optimization is the process that focuses on your website internally. Depends on the strategy and plans that a webmaster or the SEO company that you choose, along with the time, budget and other factors, the optimization methods may be various. Here we list the top 10 most common on-site optimization factors that are involved in most of the SEO plans.
- DTD Statement – DocType Declaration statement
- Character Set Tag
- Title Tag
- Recommendations For Title Tag
- Meta Description
- Meta Keywords
- Header Tags
- Alt Tags
- Content / Keyword Density
- Code to Text Ratio
- Google Sitemaps
The second part of SEO is the off-site optimization. It is as important as the on-site optimization and it is a must-do process for any SEO project. Off-site optimization includes all the SEO implements other than on the website or on-site optimization. In other words, all the implement methods other than title tags, meta tags, keyword density, internal links, layout/design etc can fall into the brackets of off-site optimization.
Our SEO stretegy
At enest studio, we will develop a comprehensive strategy and plan for every single SEO project including both on-site and off-site optimization. All the SEO works will be done manually by our in-house online marketing specialists. Unlike some SEO individuals or companies, we don’t use any automated submission or link building robot software. We guarantee our works are 100% white hat and search engine compliance.
We understand the important of SEO for a website and we understand every single client who comes to us is for one reason, to make things happen. Based on our experience, skills and creative mind, we never turn any client down and will never. We treat every single project as important as others, whether it is a website design, online marketing or other design works. We give our 100% because we understand there is nothing more important than making our clients satisfy and happy.
To increase the visibility of your website and allowing people to find you in the space, SEO can really do the work. At any time, if you have any questions regarding any online marketing advertising or promotions, feel free to contact us at 626.470.7012.