What’s Missing? 4 Reasons Why Your Customers Aren’t Responding

Is there anything sadder than a store posting a "Going out of business sale?" This is a sign that the owner of that business missed the mark when it came to targeting their customers. Whether you have a traditional brick and mortar establishment or are selling products/services exclusively online the goal is always to expand your customer base. What is going on when those customers stop responding? Here are some reasons to think about as to why your customers are staying away. They Don't Know You are There The greatest, most affordable product on the planet can't sell if your potential customers have no clue it even exists. Do you know who you're trying to reach? Have you tailor-made your marketing message for that specific demographic? You might have some fantastic marketing pieces but unless you're hitting the right groups in your campaign those ads won't amount to much. You ...
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In Your Corner: Five Measures Of A Quality Marketing Service

If you're looking for marketing services, it's essential that you select a quality company to run or assist you with your marketing endeavors. Marketing is the fuel to your business, and it's important to find a marketing company that will serve you well. But how can you tell whether or not a marketing company is worth your investment? Below are five characteristics of a quality marketing service. Their Actions and Speech Coincide Companies can promise whatever they want, but if they don't back it up, it's not going to help you. If you can find a company that has overwhelmingly positive reviews from others who have used them, it's likely that their business ethics are top notch. Additionally, make sure that they follow the advice they give. In other words, if they're shouting from the rooftops that Twitter is the end-all, be-all marketing method but their business isn't on Twitter, ...
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Link Exchanges: Is It Good or Bad?

Maintaining a high page rank can be a challenging endeavor for any organization. Small business owners often fall victim to outdated SEO practices that are no longer relevant to their website ranking. One such practice is when you discuss the topic of link exchange. The good aspect to link exchange is that it does allow you to gain a link for a link, which is checked by the search engines. The downside is these links will not always improve your website ranking, and can often do more damage than good. Link exchange is a practice that has been around for many years. If you do it in the right way, link exchange can be helpful, but the problem most website owners find is that they don’t understand how to exchange links in the right way. When you exchange links with the right companies, you are able to create long-lasting business ...
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How to Make Online and Offline Marketing Campaigns that Build off of Each Other

While traditional media, and the marketing it supports, isn’t as vital as online advertising and digital media, it isn’t going anywhere. The only way the internet really changed the media game was by adding another platform and making a comprehensive ad campaign more vital than ever. Your online and offline marketing campaigns need to work together now more than ever to pull new customers in and show them your business. Here’s how to do that: Think of the Customer You may be annoyed that I’m reminding you of this basic principle, and of the importance of focusing on your target market and their mindset, before you start your campaign. I sound like your Marketing 101 professor from University right now and you’re groaning. Good. This is where half of all online marketing goes wrong. If you make energy shots, do not advertise them on a YouTube Channel that shows only ...
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6 Awesome Tech Platforms for Web Design Collaboration

Web design collaboration has always been in many ways a digital communications friendly area for the people involved in it. However, in the last few years (at most) this trend has moved even further in that direction and thanks to an assortment of new technologies, web design collaboration is easier to do without physically meeting than ever. From video conferencing tools to outsourcing to cloud storage to workflow management tools in the cloud, there are all sorts of tools both employers and web designers can use to mutually plan their websites and build them to an extraordinary degree of detail. That said, let's cover some of the best of these tools that the digital collaboration world has to offer; with these, you and any other designers or collaborators can plan and execute a website from scratch and regardless of physical distance. Google Drive The well-known and well used Google Drive ...
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