Today, we would like to share a list of some FAQ and terms of SEO with you. If you are interested to learn more about SEO (Search Engine Optimization), then this is what you should read about.

Google SEO Rules

Is my website get banned by Google?
This is one of the questions that people would like to ask when something happen to their ranking such as keywords drop some positions all the sudden, or keywords disappear over the night etc. Well, the thing is Google does ban websites everyday but unless you did a lot of spamming or unusual link building activities, the chances that one’s website get banned won’t happen. Keywords dropped few positions or disappear all the sudden happen every day with hundreds of reasons such as due to the algorithms update by Google, your link building tasks that make your site jumping around (In SEO, we call this “keywords dancing”) etc. There are many reasons that can affect the ranking, make sure you didn’t do anything violate Google’s rules then you should be fine.

One of the terms that we always hear in SEO. Cloaking basically means a website return different contents to search engine and human visitors. It’s a deceptive method to cheat search engines in order to rank well. Whether this is an IP address cloaking, user-agent cloaking, or JavaScript cloaking, all consider serious issues and once search engines find them out, sites will most likely get permanently ban.

Duplicate content
Use original content ALL time, never copy content from any sites. Most search engines love original and fresh content, the most frequently update with useful content on your site, the higher the chances that your site will rank well. Also beware of people using your content as well, keep track on it to make sure no one is copying your valuable
writing. Visit Google to find out more about copyright infringement:

Hidden text or links
Back to the 1990s, some people tried to fool the search engines by putting hidden text (Use font color same as the background color) on their websites in order to increase the keywords density. Although it works at the beginning but none of them can last long and end up all the sites got banned.

Keyword spamming/stuffing
Increase the keyword density by over-placing same keywords on a web page or a website will get search engines attentions and place a filter to reduce the site’s ranking. Nowadays keyword spamming is a very common mistake that can find in lots of websites. According to Google’s requirements, “No more than 2% of a web page’s words should be the keyword”.

Buy links
Although there are lots of people buying links out there trying to improve their site’s ranking, this is absolutely a bad practice and it’s also violating Google’s regulations. Once Google find out one’s buying links from others, the website will be placed in “sandbox” (although Google doesn’t confirm the exist of sandbox) for at least 6-8 months.

Link building
This is absolutely nothing wrong with the link building, but make sure you are do it in a right way and not over doing it or it will also consider as spamming to search engines.

In order to avoid penalize or ban by Google, here what they recommend:

  • Avoid hidden text or hidden links.
  • Don’t employ cloaking or sneaky redirects.
  • Don’t send automated queries to Google.
  • Don’t load pages with irrelevant words.
  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs.
  • with little or no original content.

FAQ and Terms of SEO

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