Website Readign PatternsWhether you have a YouTube channel all depends on what type of business you are. Whether or not YouTube is right for your business depends on what your goals are for video marketing and also what sort of content you are looking to create.

YouTube is used by many business as a platform for hosting videos. However, is YouTube useful for your business and what are the core values that your business could gain from using YouTube as a marketing channel?

The potential audience is massive

YouTube is used by a variety of people for a wide range of reasons, this platform is a search engine, a hosting service, an advertising platform, a social network, and a community site all rolled into one.

You must remember that audiences go to YouTube for one main reason, to watch a video, with the goal of finding something informative or entertaining. Hosting a video on YouTube will allow you to reach an audience far larger than you could ever expect to see on your own website. YouTube videos feature prominently on many of the Google search engine results pages.

By having a YouTube channel your pool of potential buyers is massive, this is because the audience is extremely diverse unlike other social networking sites such as Pinterest.

Brand Awareness

YouTube is a fantastic way to create demand and capture demand all in one place. Youtube is now bigger than many National TV channels with figures showing a percentage of viewers watching up to two hours a day.

What sort of content should your business be making?

Tutorials and How Tos

Businesses are using YouTube are making people aware of what they are doing. Nowadays if somebody wants to learn how to do something they visit YouTube. Businesses are taking advantage of this and many have found that by creating high quality “how to” videos they can gain a solid and reliable audience.

YouTube Advertising

More and more businesses are using YouTube as a way of advertising. With TrueView video ad format you pay only when someone chooses to watch your ad. This means you aren’t wasting money advertising to people that simply aren’t interested. Your ads can drive traffic, video shares, new channel subscriptions and create opportunities to communicate with your customers.

It’s really easy to get started, all you need is AdWords account, you can then upload your video to YouTube and you are ready to start. From your AdWords account, you’ll be able to manage your video campaign and check your results.

TrueView Video Ads

TrueView video ads gives your audience choice and control over which ad they want to watch. You pay only when someone chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business.

It’s clear that YouTube has massive potential for marketing. YouTube is the world biggest video platform and the second largest search engine, we have seen many businesses use YouTube as part of their marketing strategies and have been successful. YouTube can be valuable addition to a marketing campaign, if you’re engaging with users through social media, YouTube can help to boost the engagements with your posts and campaigns.

Marketing Value of YouTube

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