When it comes to search engine rankings, Google’s algorithms are evolving at breathtaking speed. Every few months, optimization specialists hold their breath collectively, waiting for the next update to hit.
A lot of people got misunderstand about doing SEO. They focus all the works just by fulfilling the search engines, of course, making search engines happy is one of the key factors that can rank your site high but don’t forget your real customers are people who are actually viewing and buying stuff from your site.
Search engines love fresh and natural content. Never try to stuff your text with keywords.
If your article is targeting the keyword “shop in LA”, then you should link the word “shop in LA” instead of “click here” or any other words.
It is recommend to focus on a single keyword in one page instead of optimizing the page for several keywords at once.