There are hundreds and hundreds of marketing company out there advertising themselves can guarantee to rank any website any keywords on first page of Google but how many of those that can really do the job? Or we can say, how many of them really know what SEO (Search Engine Optimization) is? Some SEO company charging ridicules fee and outsource the work to some so call “link builders” in other countries such as India, Philippine etc. This is fine if they can do the work deliver what they promise. However most “link builders” that they hired from other countries are using some kind of spamming software to blast thousands and thousands of links to other sites in order to get backlinks. So most of the links that they provided are either not theme-related or broken. The more these useless links that link to your site, the higher the chances that your site will get penalized by search engines.

Although link building is one of the most key factors that can improve the ranking of a website, there are lots more that we need to care about such as onsite optimization, internal linking structure, keyword relevance, age of domain etc. All these are also put in consideration when search engines determine whether they will give priority to a site. Unlike other things, SEO is something that needs time and patient, there are no shortcuts or any other ways that can expedite the process. SEO is not something that you can do it one time and forget it, you need to do it constantly and you should make it as a habit or you will lose all the effort that you spent on it.

If you are already outsource your SEO works to someone, make sure they are doing what they promise and follow the best practice. Although this is not easy to find them out in some cases, there are other things that you can look at to make sure if they are doing things in the right way. For example, usually Search Engine Optimization company will provide a monthly report if not bi-monthly to show all the works that they did such as link building, directory and article submissions, blog comment etc. Pick 5-10 links from the report and check them out see if all the sites contain a link that link back to your website and see if those sites are theme-related to your website as well.

If you are new to SEO, here is some tips for your reference. In order to run a successful SEO campaign, what you need are :

A good domain with at least one year old
In order to gain trust from search engine, aged domain is always the winner. Lots of spammer purchase domains in bulk for spamming purposes so in order to prevent this kind of issues, most search engines will filter out domains with less than 6 months old from their system or this is what you always heard those domains are filter out to the “sand box”.

Good navigation structure
Make sure the navigation on your site is easy to access and all links are reachable for both visitors and search engine bots. A good navigation structure can also help for Google to set up sitelinks for your site as well.

Good linking structure
Make sure all the links are reachable and do not over linking them. Create an error 404 page to avoid getting penalized by search engine for any dead links that may exist in your web.

Create a blog and post something that is related to your site. If you don’t have time, have someone blog it for you, start doing it for twice or three times a week for couple months and it will definitely show you how it can help to bring in traffic for your site.

These are the easiest thing that most people website owner can do it themselves, make them ready and have your SEO guys do the rest something like on-site, off-site optimization, link building, blog posting, commenting etc.

Time Frame
This is the most frequently asked questions and the first questions that most people will ask when it comes to SEO. There is no set time or standard that can tell how long it takes for a keyword to be ranked. Based on our experience, a successful SEO campaign can rank a mid-competitive keyword within 4-6 months and a high competitive keywords can be somewhere between 9-12 months. However, this is just based on our previous project, and there are no guaranteed for any future results.

Enest Studio is a web design and online marketing company. Our services include website design, development and internet marketing such as SEO (Search Engine Optimization) and SMM (Social Media Marketing). We have been in business since 2003 and we only do what we good at and we deliver what we promised to our clients. Our goal is to use our specialties to bring our client’s business to the next level while at the same time, we can make enough to feed our stomach. :)

What a successful SEO campaign supposed to be?

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